Fujiya Co.

Fujiya Food Service Co., Ltd. is a nationwide chain of confectionery stores and restaurants in Japan. Its first shop was founded in 1910 in Yokohama.[1]

Contents

Mascot

Fujiya's mascot is Peko-chan, a girl in pigtails with her tongue hanging out of the side of her mouth.[1] Peko-chan is a well-known marketing icon in Japan, where life-sized dolls of the mascot are commonly seen nationwide standing outside the chain's stores.[2]

2007 Ingredients scandal

In January 2007, Fujiya was the subject of a scandal when it became known that the company had used expired ingredients in its products, prompting the resignation of its president, Rintaro Fujii.[2]

References

  1. ^ a b "Wait, don't eat that: candy scandal stuns Japan". International Herald Tribune. 2008-10-31. http://www.iht.com/articles/2007/10/31/asia/31japan.php. Retrieved 2008-12-29. 
  2. ^ a b "Comm-oddities: Japanese bakery head quits over use of expired milk, eggs". CBC News. 2007-01-15. http://www.cbc.ca/consumer/comm-oddities/2007/01/japanese_bakery_head_quits_ove.html. Retrieved 2008-12-29. 

External links